The Chief Marketing Officer (CMO) primary responsibility is to grow the business through increased sales of company products. This critical position will lead and oversee the planning, development and execution of the company’s marketing, brand management, marketing communications, market research, sales management, product development, distribution channel management, pricing and customer service traversing all geographic regions as well as company product lines.
The CMO will effectively lead his/her team using market research, advertising, digital media, and public relations strategies to increase brand recognition as well as expand customer base and acceptance of new products. This key individual will be responsible for managing all aspects of marketing to include the rise of new media, the growing number of sales and service touch points and all fragmentations of customer segments. Encompassing both a redefinition of the way marketing performs its critical tasks and a larger role as the “voice of the customer” across the EOTech and L3 company while responding to significant changes in the marketplace that are increasingly diverse and global. Leading company-wide change in response to evolving buying patterns, stepping up efforts to shape the company’s public profile, managing complexity, and building new marketing capabilities throughout the company as a whole.
Duties and responsibilities associated with this role include:
• Devise overall marketing strategy for the company and for each of the product lines • Lead, redirect or alter major corporate initiatives on strategy and business models • Planning, directing and coordinating marketing budgets in accordance to organizational goals • Global brand development consistent with the regional cultures and acceptance of company products within those market areas • Develop, build and ensure company brand/image of high quality and high performance with the customer first in all that we do • Manage corporate reputation by third parties such as bloggers and creators of user-generated media – chat rooms and other social networking media • Understand fully how customers are changing and become involved in developing new marketing capabilities Understanding how customers research and buy products – Web-based research • Managing the proliferation of distribution touch points • Understand and capitalize the needs of new markets, segments and consumers • Heeding the voice of the customer and interacting with the company and its brands • Develop programs to position the company in online communities • Internal customer relationships requiring integrated efforts and relationships with marketing, PR, IR, and public affairs • Managing the complexity of all countries, customer segments, media and distribution channels • Developing and maintaining current and historical data-management tools and processes that support market and trend analytics • Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth • Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates and satisfaction rates • Carry out risk mitigation • Partner with Chief Technology Officer and Engineering Director in the development of the product roadmap and creation of new products which are consistent with proof of customer demand • Communicate the key performance parameters for new products which represent customer needs, wants and desires for future systems and capabilities • Set KPI’s for marketing activities across the business • Lead a team of marketing professionals while ensuring all direct reports are being effectively challenged, developed, and measured for performance consistent with the expectations of their assigned positions and goals. • Drive the establishment and accountability for goals and objectives of individual team members • Cultivate a culture that assures effective cross functional team work • Demonstrate ethical and professional behavior in accordance with company values • Perform job duties in a manner that maintains compliance with environmental, health and safety regulations, policies and procedures • All other duties as assigned
Education and Experience: • Bachelor’s Degree in Business or Marketing or a related field; MBA preferred • 10+ years’ of well-rounded sales and marketing experience in positions of increasing responsibility with a focus on market expansion – as well as at least five years’ experience in a leadership role
Equal Opportunity Employer – minorities / females / veterans / individuals with disabilities / sexual orientation / gender identity.
EOTech, a division of L-3, delivers cutting edge technology and products in the fields of holographic sighting systems, tactical lasers, illuminators and thermal imaging equipment. EOTech is dedicated to providing high-quality battle-tested products to law enforcement and commercial markets around the world.