The Sales and Marketing Director will report directly to the CEO and is responsible for the leadership and direction of all sales and marketing functions for the Company. This individual will set goals and formulate strategic plans, as well as perform a direct sales role for key accounts and represent the Company to the industry. This person will be part of the leadership team to develop and execute future Company growth plans.
SCOPE OF RESPONSIBILITY
Responsible for pricing, promotion and distribution of products within the boundaries established in consultation with the CEO
Establish and direct channel and distribution strategies, programs, and pricing policies for customers and channel partners
Develop targets and budgets with CEO
Manage sales forecasting process to reduce forecast error and increase operating efficiency
Represent the company at distributor, buy group, consumer shows, trade shows as well as customer meetings
Oversee direct selling to key accounts while establishing and fostering productive relationships
Responsible for sales processes and procedures that ensure coordination and smooth integration with other Company and customer functions
Manage all sales representatives
Oversee customer service team to deliver a high level of customer and consumer satisfaction.
Responsible for directing marketing activities including; digital and print advertising, retail marketing, web management, social media, television, PR, tradeshows, product management, and writers/publishers.
Hire, retain and work with all internal and external resources related to marketing
Build customer and consumer awareness of and affinity for the brand
Attract, hire and retain key media talent (TV, print, DVD, YouTube, and others) for brand promotion purposes
Plan and coordinate public relations and communications efforts with internal and external resources
Oversee development and preparation of catalog, sales materials, exhibits, and promotional items
Work in close alignment with new product development to drive innovation and optimize product offering
Analyze market trends and develop strategic plans and forecasts for each market channel
Direct and oversee packaging for maximum consumer impact at retail
Monitor and evaluate competitor products and help formulate strategic responses
Be the voice of the marketplace in the company
Manage relationships with sponsorships
Must have 10+ years of progressive leadership experience in the outdoor industry specifically shooting sports with a multi-channel sales environment
Must possess excellent leadership, communication, decision making, problem solving, delegation and organizational skills
Must possess the ability to provide leadership at both the strategic and operational levels
Must have a proven sales track record
Must possess an ability and willingness to work collaboratively with the executive team to create a results-driven, team-oriented environment
Must have in-depth knowledge of shooting industry, 2-step distribution, and rep groups is required
Must have personal knowledge of and passion for the firearms industry
Must be a self-motivated individual with an ability to create and sustain a positive work environment
Must be able to pass a criminal background check
Must be I-9 US Citizen or legal resident
We offer a highly competitive compensation which includes a base salary and generous commission based upon performance. Comprehensive benefits are offered including medical, dental and 401(k). We are an equal opportunity employer and all qualified applicants will receive consideration for employment, without regard to race, color, religion, sex, national origin, disability status, or any other protected class by law.
About First Samco Inc
First Samco Inc is the exclusive distributor of Fobus Products in the US. Fobus Holster was founded in 1978 and is Israel's leading holster maker. Fobus was the first holster company to introduce injection molded polymer holsters and was developed for the Israeli Military and Special Security services. Fobus holsters and mag pouches are made of high density polymers which are exceptionally comfortable, lightweight and extremely durable. Fobus offers a variety of over 160 different passive and active retention holsters, in both left & right handed versions, fitting hundreds of different firearms and revolvers, with all possible carry options.