Under the supervision of the Director of Marketing, devises and executes plans supporting established brand strategies for all advertising and promotional channels including print, broadcast, internet, social media and events. Manage the marketing mix to meet sales and budget requirements while supporting the Product Management and Sales teams through the execution of marketing plans to achieve specific product or customer objectives and business plans.
Manage annual advertising calendar and ensure deliverables are accurate, on time and regularly updated. Support development of package design, catalogs, brochures/flyers, email marketing, posters, banners, advertisements, promotional materials, and similar through graphic design contributions.
Responsible for opinionated, stylish writing and frequently posting new content to the Internet. Duties may also include developing and/or revising text for other venues, including online communities, press releases, web articles and video blogs. Must demonstrate the ability to write professionally for varied audiences and consistently meet tight deadlines.
Assists with photography, story boards for photoshoots and editing photos as needed.
Develop content for posting on all designated social media outlets, monitoring online competitor presences/perceptions, researching new blogs and channels for relevance/trend identification, reporting “chatter” and other relevant online data, and maintaining posting schedules.
Assist the Trade Show Event Coordinator in development of trade show needs and schedules, develops related promotional project activities, and attend industry tradeshows and events as necessary.
Monitors performance of promotional activities and makes recommendations for future activity adjustments.
Collaborates with international partners to secure funds and reimbursement for all related branding expenses.
Enforce brand distinctions.
Coordinates company donations, gifts, custom engraving and shipping for all shooting events and media events.
Manage ProStaff program, audit broadcast and online partners to confirm all contractual obligations are met, maintain a monthly record of ProStaff, paid partner and social influencer activities for annual evaluations. Coordinate with U.S. military units for commemorative firearms.
Develops and retains industry relationships and partnerships with gun writers, media and vendors and manager gun writer projects and reviews and point of contact for writers.
Other duties will be assigned as required.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. These requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
A degree in communications, marketing or a related field.
Excellent verbal and written communication skills and strong attention to detail.
8+ years of marketing or public relations experience (including demonstrable social networking experience).
Strong familiarity with online marketing best practices.
The ability to work with cross-functional teams, a knack for research, a sharp wit and a willingness to work during nonstandard business hours.
Solid computer skills in MS Office (Word, Excel, PowerPoint). It is critical for this position to embrace technology. Novice to advanced skills in Adobe Suite (Photoshop, Illustrator, Publishing).
Experienced in graphic design highly preferred.
Basic HTML or CSS knowledge, experience with Google AdWords, Google Analytics, Magento, WordPress or comparable CMS is highly preferred.
About Century Arms, Inc.
Born over 50 years ago with its roots in the surplus business, Century Arms has an extensive history of providing unique and affordable products to the American Collector, Hunter, and Target Shooter. That tradition is carried on today, with a state of the art manufacturing facility located in the U.S.A, as the company continues to offer unique, innovative, and quality products to the U.S. Consumer and U.S. Government.