We are Primary Arms, and we’re looking for an E-Mail Marketing Specialist for our exciting e-commerce and retail environment. This role is based on-site in our Corporate Headquarters in Houston, TX. This person will assist in the E-Mail Marketing strategy and execution. This person will be responsible for creating and launching email marketing campaigns to create buzz, generate leads and repeat customers for our business. Majority of our e-mail marketing is focused on B2C but we do some B2B as well.
This is a full-time position with daytime hours. Some non-standard work shifts may be required.
Note: Candidates should be legally authorized to work in United States without visa sponsorship
Ability to understand our industry, marketplace, including competition, consumer behavior/demands and demographics
Expertise in Email Copywriting, Email Design, E-Mail Automation, Email Marketing Customer Segmentation and E-Mail Content Marketing
Ability to work with Content Management Systems (CMS) and change graphics, text etc.
A/B Testing skills of E-Mail, E-Mail Customer Segmentation etc.
Any experience with Netsuite SCA, Magento Ecommerce platform or similar one strongly preferred
Developing and executing promotional e-mail campaigns, automated trigger e-mails, new customer acquisition e-mail campaigns and transactional e-mails that drive YOY revenue growth across our brands through retention, cross-sell, up-sell and new customer acquisition.
Conduct extensive testing of e-mail contact strategy, delivery timing, creative elements, and different offers to build a knowledgebase that drives future improvements.
Define targeted list segments to create for e-mail campaigns that maximize campaign results, support testing
Objectives, and leverage opportunities for more personalized messages and/or customized offers.
Creation of comprehensive email marketing plan for year/season/month/week which supports overall digital marketing goals.
Ensure messages are sent in proper form and template(s) and are mobile-friendly; proofread emails for clarity, grammar, and spelling; Take our e-mail personalization strategy to the next level.
Work on our websites and upload banners and graphics to keep it in sync with the E-Mail Marketing Campaigns.
Work with other members of Marketing; Merchandising and Technology teams to execute and setup promotions for email initiatives
Work on any other projects assigned based on company needs
Job Type: Full-time
1 – 5 years hands on experience in creating E-Marketing Campaigns on Enterprise level E-Mail Marketing platforms.
Being a Gun enthusiast or Firearms industry experience/knowledge a plus
Bachelor’s Degree preferred
Background check & drug screen required.
To apply, include resume (with cover letter) in reply to this post and answer questions.
Location: Pearland, Texas
Compensation: Competitive pay based on experience.
Minimum age requirement is 21.
No phone calls, please.
Principals only. Recruiters, please don't contact this job poster.
Do NOT contact us with unsolicited services
About Primary Arms, LLC
Our mission at Primary Arms is to provide the world with the best shopping experience possible by offering quality products, the right assortment of merchandise, and world class customer service, all at affordable prices.
We were founded based on a simple idea that has become the cornerstone of our business: To provide firearms enthusiasts, professional shooters, and servicemen and women the highest quality optics at affordable prices.
That one goal has grown over time to include a broader selection of products, the best customer service you can find in the industry, knowledgeable staff ready to field questions, and great value for our customers’ dollars.
Every day we strive to find new ways to improve our product selection, the optics we sell, and the way we help everyone find the right firearm and accessories for their needs.
Today our business is built on a foundation of fast shipping, competitive pricing, and world-class customer service. We hope to deliver to all of our customers the best value possible by providing top tier products and applying the passion and knowledge we have for firearms to every order.
Thank you all for shopping at Primary Arms and making our dream a reality.