The Vice President/Director of Sales provides leadership and coordination of company sales functions. The Vice President/Director will be responsible for driving sales in commercial,law enforcement, defense, consumer and retail markets in the U.S. and abroad. The Vice President/Director will drive growth and improve the company’s branding through multiple distribution channels and will develop and implement sales, marketing and product strategies, models and tools.
Essential Duties and Responsibilities
Participate in the Senior Leadership Team to provide vision and guidance in developing a proactive sales strategy. Develop plans and strategies for developing business and achieving the company’s sales goals.
Provide leadership and vision to Sales and Customer Service teams in planning, controlling and directing activities of the sales force to ensure success of the operations.
Assist sales personnel by mentoring, coaching and training in order to generate proposals, conduct successful sales calls, etc. for purposes of generating and maintaining business.
Define sales processes that drive desired sales outcomes and identify improvements where and when required.
Put in place infrastructure and systems to support the success of the sales function. Successfully utilize a CRM to manage team sales tasks, pipeline and closing data. Compile information and data related to customer and prospect interactions.
Execute an effective sales and marketing strategy to identify, close and forecast sales.
Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions as part of plan execution and evaluation.
Coordinate and monitor the advertising platform with the Marketing Department to ensure effective strategy and plan.
Demonstrate effective relationship management with employees, vendors and potential customers to sustain and generate sales.
Thorough knowledge of government procurement processes, procedures and contracts.
Establish and implement short- and long-range goals, objectives, policies and operating procedures.
Promote positive relations with partners, vendors, rep groups and distributors.
Create and maintain strategic relationships with industry peers by attending networking events and industry trade shows in order to develop a strong business network. Create OEM sales relationships with Firearms industry leaders and commercial accounts.
Education and/or Experience
Bachelor’s Degree in business, engineering or related; MBA preferred or equivalent combination of training and experience
Over 10 years sales management work experience, including military/defense, domestic, international, consumer, dealer and/or retail markets
Experience with lasers, firearms/related weapons preferred
Ability to communicate complex concepts, proposals and plans.
Must be able to negotiate commitments on behalf of employers
Mathematical Skills-Ability to utilize geometry/statistics to solve problems (i.e. engineering. related) problems
Computer Skills -Ability to utilize personal computer business applications, such as word processing and spreadsheet software, at an advanced level through the use of many of the following capabilities: macros, merge functions, report design with special formatting such as charts, graphs, and pictures, desk top publishing functions, use of query language, look up tables, pivot tables, forms design with advanced formatting. This level of expertise is normally acquired through taking advanced classes in the use of the software and through regular and intensive use of these functions. (Ability to learn, to enter, and view data and run reports on Epicor system (preferred) for department functions.)
At SureFire, our mission is to build the best illumination tools, suppressors, and tactical products—no matter the cost—to enhance the safety and performance of those who go into harm’s way on our behalf. We also provide these same no-compromise products to our demanding civilian customers who demand the ultimate in quality, innovation, and performance.