XS Sights is currently seeking the ideal candidate to join our team as the Digital Marketing Manager. The Digital Marketing Manager is an exciting and fast paced role within XS Sights. We are looking for an exceptional team player to strengthen a high performance sales organization by effectively achieving XS Sights’ marketing goals and growth objectives. The Digital Marketing Manager is responsible for all marketing/digital marketing strategies to oversee day-to-day marketing initiatives and projects to accelerate our consumer acquisition including print and digital campaigns, signage, events, collateral, website, outside agency management, public relations, social media, etc.
The Digital Marketing Manager will plan and execute branding strategies as well as provide sales and customer support as needed and will be responsible for coordinating trade shows such as SHOT show and consumer events such as the NRA convention.
In addition to traditional marketing skills, this position also requires an understanding of the passion with which shooters and hunters view shooting and hunting. Feel free to include knowledge of the firearm industry and a picture of a shooting or hunting event you have participated in.
Skill set required for the Digital Marketing Manager includes:
Bachelor’s degree with at least 1-2 years of digital marketing experience
Exemplary team work and organization skills
Adept at managing multiple priorities on a timeline
Advertising, packaging and graphic production and scheduling
Management of image library
Web and social media strategy and execution
Agency and consultant management
Willingness to travel to represent the company at major trade shows and other events
Ability to use Excel, Outlook, Web, E-Mail Marketing, SEO, PPC, Display Advertising and Databases, etc.
Additional Salary Information: Compensation will include salary based on experience.
XS Sights Systems offers a competitive benefit package with annual vacation, health, dental, vision and life insurance, along with unique and extensive shooting opportunities.
Internal Number: DGTLMKTMGR1
About XS Sights
XS® Sight Systems is a second generation family-owned business located in Fort Worth, Texas. For over 23 years XS® Sights has been the leader in precision manufacturing of practical hunting and combat effective tactical products for civilian, law enforcement and military professionals.