Kalashnikov USA is looking for a highly motivated, creative Digital Media Manager with experience and a passion for connecting with people. This individual will engage with customers on a daily basis, converting followers into customers and those customers into promoters. This position is perfect for someone who is looking for a rewarding challenge at a fast-growing company!
Plans and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Creates, curates, and manages all published content (images, video, written and audio/podcast).
Monitors, listens and responds to users in a social way while cultivating leads and sales.
Develops and expands community and/or influencer outreach efforts.
Develops brand awareness and overall company reputation
Manages content, including website content
Designs, builds and maintains the social media presence
Communicates the company’s brand in a positive, authentic way that will attract customers
Designs, creates and manages promotions and social ad campaigns, being sure to integrate with company’s overall marketing plan and channels
Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care
Administrates the creation and publishing of relevant, original, high-quality content (for all channels and ads)
Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identifies trends and insights, and optimizes spending and performance based on that information
Brainstorms new and creative growth strategies
Plans, executes, and measures experiments and conversion tests
Collaborates with internal teams to create landing pages and optimize user experience
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborates with agencies and other vendor partners
Evaluates emerging technologies and determines whether it is useful for the company
Deliberately plans, strategizes and sets goals
Creates a regular publishing schedule and promotes content through social advertising.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
Leverages the right tools to manage the content
Compiles reports for management showing results
Integrates all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
Oversees all social advertising campaigns
Any other job-related duties
Bachelor’s Degree in Marketing, Communications or a related field
1+ years of experience in a similar position
Knowledge of firearms is preferred
Passion for all social media and people
Proven working experience in digital marketing
Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Familiarity with the latest trends and best practices in online marketing and measurement
Ability to lift up to 50 pounds
Resides near Pompano Beach, FL
Reports to VP of Sales & Marketing.
Must be able to pass a background check and a drug screen
Work Environment: Office
About Kalashnikov USA
Our goal at Kalashnikov USA™ is to maintain the quality, durability and reliability of the past, while using the best production methods of today, to produce the finest firearms in the world.
Built on the battle-proven AK system, an iconic firearms platform has been reborn as the American Kalashnikov. The new KUSA™ models incorporate features made specifically for American consumers who demand the best when it comes to quality and function. Whether you are a sport shooter, hunter or looking for the ultimate home security weapon, Kalashnikov USA™ firearms will surpass your expectations.