Hands on position, performing all social media tasks with the goal of enhancing the companies social media presences and drive e-commerce.
Minimum two years’ hands on work experience with all major social media platforms.
Hands on experience performing marketing content creation, copywriting, data collection and analysis.
Experience with Graphic design, web design and strategy are a plus.
The ideal candidate will have experience working in the shooting industry or a passion for the shooting sports.
Create marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
Ensure brand consistency in marketing and social media messages, includes working with advertising, product development, and brand management department members
Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
Reports progress to senior marketing management
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Twitter, and Instagram
Researches and monitors activity of company competitors
Creates and distributes engaging written and graphic content in the form of e-newsletters, web page and blog content and creation/promotion of brand-focused interactive content for social media use
Interacts with customer social media posts
Ability to work independently and as a team with all Social Media/Marketing members to create innovative social media campaigns
Skills & Qualifications:
Understanding of the role social media plays in the bigger marketing picture and alongside business objectives, KPI's and other marketing channels
A creative eye for both copy, photography, video and graphic design
Ability to work and prioritize ones work in a fast-paced deadline driven environment, handling multiple projects in an organized but flexible manner
Proven record of growing followers and revenue through both organic and paid social content; for a minimum of 2 years
Experience working with retail customers in the shooting sports industry is a plus
Strong verbal and written communication skills, attention to detail, self-motivated, creative problem-solving skills
While performing the duties of the job, the employee is regularly required to sit, stand and walk for long periods of time, use keyboard/mouse, use hands/fingers to demonstrate product, talk and hear. Occasionally will be required to reach with hands and arms, bend, stoop, kneel, crouch. Specific vision abilities required by this job include some close vision. Includes air travel and trade show staffing up to six times per year.
Additional Salary Information: Our Social media Specialist is a key individual on Galco’s team, management’s long term commitment and resources are provided to ensure their success. Our marketing team approach is one of enthusiasm, and you'll have ample opportunity to showcase your own abilities and experience as you help develop and direct the execution of our marketing programs.
Galco offers a competitive salary and comprehensive benefits package. If you desire the ability to add value to our team, send resume, cover letter and salary requirements.
About Galco International, LTD
Galco International, LTD is the manufacturer of the Galco Gunleather brand, the premier American-made line of superb-quality holsters, belts and accessories. Encompassing law enforcement, military, civilian defensive and sporting use, all Galco products are proudly made in the USA since 1969.