Military Products, Inc. , a manufacturer of tactical nylon, field gear and shooting sports accessories, is actively seeking a qualified Product Manager who has a passion for the shooting sports industry. A background in the shooting sports industry, product development and research along with a product marketing background is preferred. The Product Manager will oversee all aspects of product development, sourcing and product marketing.
Primary Duties and responsibilities:
Strategic planning, development, and execution of all marketing communications.
Develop, review and analyze marketing budgets and P&L performance.
Define product positioning based on competitive landscape.
Design and implement various sales and advertising strategies for existing and new products.
Define & develop digital, consumer and customer direct marketing programs.
Develop advertising strategy by defining platforms that generate highest ROI and product exposure.
Outside sales support.
Provide marketing and support tools to increase brand exposure and drive sales.
Attend and provide marketing support for trade shows.
Manage the Military Products websites.
Product information & content
Analyze current competitive market landscape and customer requirements to identify new product opportunities.
Perform market research to define retail price points and target product costs.
Identify source materials and/or alternate manufacturing sources to delivery products to the market.
Sourcing. Research and identify quality, reliable manufacturing sources for certain brand categories.
Passion for the shooting sports industry is a must!
4 year degree preferred.
5 years of marketing/product management preferred.
Shooting sports industry product experience preferred.
Strong presentation skills and proficiency with Microsoft Office suite of products
Highly organized with the ability to engage multiple projects.
Strong written and verbal communication skills.
Ability to work in a team environment and professionally communicate with all team members and senior management.
Additional Salary Information: Medical and 401k options available
About Military Products, Inc.
Military Products is a manufacturer of US made tactical nylon and shooting sports accessories. We utilize the finest designs and superior quality materials that perform in the worlds harshest conditions. Our products are used and can be found in the Military, Law Enforcement and commercial dealers, wholesalers and distributors across the country.