The Manager, Public Affairs works to advance the association's communications objectives with mainstream news media, center/right media outlets and assists in the development of communications strategies and tactics in support of the association's government relations and public affairs priorities. This person works collaboratively to develop and carry out communications initiatives that will advance the industry's position. Reports to Director of Public Affairs.
ESSENTIAL JOB FUNCTIONS
Develop and execute targeted communications activities in support of the association's legislative, legal and regulatory initiatives and overall mission.
Write news releases, position statements, letters to the editor, op eds, speeches, white papers, blog entries, video scripts, association communications pieces for various audiences, association e-newsletter articles, news briefs and social media posts.
Proactively engage with, develop and maintain relationships with non-endemic/mainstream news media through traditional means including print, radio, broadcast and cable television as well as by using social media platforms to advance messaging including but not limited to Instagram, Twitter, Facebook, blog posts and online video.
Work collaboratively with the government relations staff and external consultants to identify emerging issues and develop communications strategies and tactics that will advance legislative and regulatory priorities and that positively influence public opinion to support industry legislative and regulatory positions.
Solicit opportunities for appropriate association executives to meet with editorial boards of major media.
Represent industry/association at various media functions, meetings and conferences.
Assist in preparing executive staff members for media appearances including preparation of “talking points.”
Actively cultivate relationships with journalists and producers and seek opportunities to present industry messages, official statements and positions with appropriate media.
Establish and cultivate cooperative relationships with public information (POI’s) at relevant regulatory agencies including Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF).
Maintain thorough knowledge of current events and issues that impact firearm and ammunition industry.
QUALIFICATIONS and EXPERIENCE
BA/BS degree in Communications, Public Relations or equivalent experience.
Minimum of five years combined experience in the field of public relations; corporate communications or experience as a journalist or producer at a major media outlet.
Formal media training desired.
Legislative staff experience desired.
Thorough knowledge of firearms industry positions or ability to quickly come up to speed on issues such as firearms public policy issues, regulations, laws and legislation, etc.
Must have excellent oral and written communication skills and proven ability to effectively deliver messages in print, social media or on broadcast media.
Excellent presentation skills and familiarity with A/V equipment.
Temperament to deal with unreceptive or hostile media representative, public official or member of the public.
Experience with a variety of social and digital media platforms.
Ability and willingness to travel sometimes on short notice.
Knowledge of the shooting sports industry preferred.
Proficiency with current Microsoft Windows applications and MS office suite products.
About National Shooting Sports Foundation
The National Shooting Sports Foundation is the trade association for the firearms industry. NSSF leads the way in advocating for the industry and its businesses and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting, and helping people better understand the industry's lawful products.
Our mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers nationwide.