We are Primary Arms, and we’re looking for a driven Social Media Specialist for our exciting e-commerce and retail environment. The Social Media Specialist will be responsible for attracting and interacting with our core consumers, growing our brand awareness through our on-line communities that include the top social media channels and forums. You will work closely with influencers and brand advocates.
Your goal is to achieve superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
You need to have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” our products by providing support to current and prospective customers.
Familiarity with firearms from an enthusiast or industry perspective is required. IF YOU DO NOT HAVE EXPERIENCE WITH FIREARMS, PLEASE DO NOT APPLY.
At Primary Arms, we pride ourselves on working hard, enjoying what we do, and exceeding our customers’ expectations. This is an exciting opportunity for a firearms enthusiast! At Primary Arms, we enjoy a business casual dress code, competitive pay and benefits, making us an attractive choice for the right candidate.
This is a full-time position with daytime hours. Some non-standard work shifts may be required.
Manages all social media channels for the Primary Arms brand
Builds and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generates, edits, publishes and shares daily content (original text, images, video) that builds meaningful connections and encourages community members to take action
Builds content calendars and content creation
Develops, plans and executes sweepstakes
Monitors all internet activity in relation to Primary Arms social network
Optimizes company pages within each platform to increase the visibility of company’s social content
Identifies opportunities with influencers to promote brand awareness
Moderates all user-generated content in line with the moderation policy for each community
Collaborates with vendor partners, affiliates and influencers
Continuously improves by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborates with other departments (merchandise, customer service, sales, etc) to manage reputation, identify key players and coordinate actions
Represent company at media events and network to build relationships
Other tasks, as assigned, within the Primary Arms Team
Must have 2 to 3 years of proven working experience as a social media specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Graphic design skills a plus – Adobe Suite (Photoshop, Illustrator, Premeire)
Demonstrable social networking experience and social analytics tools knowledge
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organizational ability
Ability to work well with cross functional teams
Comfortable being on live broadcasts
Ability to work with a diverse group of individuals and prioritize work
Attend tradeshows and business events
Firearms knowledge required
2 years’ college or direct social marketing experience
Background check & drug screen required.
To apply, include cover letter and resume in reply to this post. Include social media platforms managed, duration of managing platforms.
Compensation: Competitive pay based on experience.
Minimum age requirement is 21.
No phone calls, please.
Recruiters, please don't contact this job poster.
Do NOT contact us with unsolicited services
About Primary Arms, LLC
Our mission at Primary Arms is to provide the world with the best shopping experience possible by offering quality products, the right assortment of merchandise, and world class customer service, all at affordable prices.
We were founded based on a simple idea that has become the cornerstone of our business: To provide firearms enthusiasts, professional shooters, and servicemen and women the highest quality optics at affordable prices.
That one goal has grown over time to include a broader selection of products, the best customer service you can find in the industry, knowledgeable staff ready to field questions, and great value for our customers’ dollars.
Every day we strive to find new ways to improve our product selection, the optics we sell, and the way we help everyone find the right firearm and accessories for their needs.
Today our business is built on a foundation of fast shipping, competitive pricing, and world-class customer service. We hope to deliver to all of our customers the best value possible by providing top tier products and applying the passion and knowledge we have for firearms to every order.
Thank you all for shopping at Primary Arms and making our dream a reality.