Did you hear? Stag Arms is moving to Wyoming! We are excited to for this opportunity to establish a visionary customer-centric leadership and a complete refresh of the Company as we open our new headquarters in Cheyenne, Wyoming. One of our primary goals will be to establish a strong marketing presence in the industry through rebranding initiatives, new product introductions and creative marketing solutions.
Establishing the marketing position is a first priority for Stag Arms, Wyoming. This is an excellent opportunity for a marketing professional to have full scope responsibility for all aspects of marketing including branding, communications and customer service.
The Marketing Manager position is responsible for the direct management and control of the Stag Arms brand and marketing strategy; executing campaigns that align with company initiatives to reach revenue goals. This position will initially be hands-on, focusing on revamping our website (Big Commerce) and launching a new products. Responsible for the strategy, direction and day to day management of the marketing department, creative team and customer service, as well as the gatekeeper for all Stag Arms related content both directly and from external partners. You will be able to build your support team, through direct hire or contractors, to accomplish the scope of work.
E-commerce: Manage various internal data sources and web analytics tools to enhance customer experience and assist to increase web presence of company and monitor all websites and recommend changes required.
Create an enduring brand message that results in increased sales, brand loyalty and improved market share
Developing a creative plan focused on consistent content creation and campaign execution
Oversee marketing and advertising activities to ensure consistency with brand strategy, acting as the gatekeep for all external facing content
Highlight areas of weakness or conflicting messaging and realign to the brand
Seek out new marketing opportunities and brainstorm growth strategies that fit with the brand and maximize opportunities for growth
Monitor market trends and competitors’ activities – keeping a finger on the pulse of the industry
Collaborate with industry partners to create engaging campaigns that reach new audience segments
Collaborate with the product team to plan and create successful product launch campaigns
Spearhead major sales events, including planning promotions, implementing campaigns and reporting results
Assist in the overall marketing strategy development in line with company objectives
Manage the yearly marketing budget, including allocating funds, tracking ROI and reporting regularly to executives and investors
Manage social media participate and communication
Work to resolve issues that may impact the Stag Arms brand reputation
Manage tradeshow activities and attend on behalf of the company
Experience and Education Requirements
BS in Marketing/Business or equal experience
2+ years proven experience managing a marketing department and budget
Proven experience driving and tracking ecommerce sales and revenue
Familiarity with Google Analytics and other ecommerce reporting tools
Experience with the Adobe Creative Suite
Working knowledge of MS Office, including a strong working knowledge of Excel
Experience managing social media channels for a notable brand
Experience dealing with high level customer service related issues
Stag Arms offers a comprehensive benefits package, including medical, dental, vision, life and disability, 401(k), PTO and paid holidays and the best employee discount in the industry.
About Stag Arms
THERE IS NO WEAK SIDE.
Since our founding in 2003, Stag Arms has specialized in the advancement of the AR firearms platform. Having pioneered the first left-handed Modern Sporting Rifle, The Stag Arms team continues to develop around different calibers on the AR platform for both our right and left-handed customers.
Our rifles are 100% American-made, including each and every part assembled. We aim to provide recreational shooters, LEO, hunters and professional shooters with superior quality and competitively priced rifles.
We back all our rifles with an Infinite Shot Barrel Guarantee and a Lifetime Transferable Warranty. As one of the top rifle producers in America, we make sure there is no weak side for our customers.
“Great rifles are made in America; the best rifles are made here”