We’re looking to hire a digital advertising specialist with a passion for combining the right creative and targeting with the right medium and budget to best reach potential customers for our clients. This position will integrate into a larger team to provide holistic inbound marketing strategies across digital channels.
Please note that although we are located in Evansville, Indiana, we are open to remote employment.
A wizard with digital ads - Experience with search advertising (Google and Microsoft), social media advertising (Facebook/Instagram, LinkedIn, TikTok, etc.), YouTube Ads, and other digital networks. Proven track record with both audience generation and remarketing ads.
Identify audiences that convert - Knowledge of advanced targeting and remarketing strategies for digital ads is a must. Your job is to identify audiences that convert, so we can spend our clients’ advertising budgets as efficiently as possible to drive results.
Adapt to the platforms - Hunting- and gun-related content is highly censored across digital advertising mediums. This job requires an understanding of each platform’s ad policies, and the ability to tweak ad creative, landing pages, and optimization to meet policies and get ads approved.
Hunting/shooting know-how - Candidate will create authentic and engaging ads catered to a variety of outdoor interests including hunting and shooting sports like deer hunting, turkey hunting, upland hunting, bowhunting, shotguns, rifles, ARs, and more. When applying, please specify the outdoor areas you have experience in and feel confident in executing effective advertising strategies.
Big-picture thinking - Our clients have a variety of challenges and our job is to provide solutions. This job requires an understanding of our clients’ big-picture goals and how we’ll exceed those through our efforts.
Comfortable in a deadline-driven environment - Some projects are proactive with time to fine-tune, and some projects are reactive and rushed with quick solutions being the only solution. We need someone who juggles multiple projects and multiple deadlines and makes it look easy.
Comfortable working on a team - Very few projects will be solo. This position will work within a team, and that means multiple perspectives, personalities and professional opinions on most projects. It requires checking ego at the door.
Create and launch digital ad campaigns to include messaging, special promotions, and ad placements and platforms
Manage and optimize ad budgets across multiple digital platforms/mediums, for multiple clients
Identify and create target audiences, including advanced pixel-based audiences for retargeting
Leverage SEO to build a paid search strategy that converts
Identify opportunities for and manage A/B testing, including audiences, copywriting, placements, and creative assets
Monitor and analyze campaigns and make regular proactive changes to improve campaign performance and budget pacing
Establish and monitor Key Performance Indicators
Compile and analyze KPIs in client-ready formats on a regular, ongoing basis
Use Google Analytics and/or other reporting software to tie digital ad KPIs to identified website conversions and client goals
Collaborate internally or with the client’s marketing departments to create a holistic approach to inbound marketing across media relations, organic social, and email marketing
College degree in an applicable field of study such as English, journalism, public relations, marketing or business
At least two years of applicable professional experience
Genuine and authentic interest in hunting, fishing and firearms
At Gray Loon, we’re a team of designers, developers and strategists who build brands and get them connected to their markets with engaging and powerful tools. We partner with top national and regional brands and provide a full range of marketing solutions, including branding, websites, ecommerce, content creation, social media marketing, influencer marketing, and media relations. We’re proud to have some of the best talent in the industry under our roof, and to have served a diverse portfolio of outdoor industry clients for over 25 years.