The Channel Marketing Manager is an integral role within the Marketing Department, ensuring the overall success of product experience across the company's business segments. This position leads retail readiness and sales enablement, managing external and internal product programs, creating, and implementing go-to-market plans, delivering customer communications strategies in support of pistol, rifle, and accessory product lines. This position is operational and tactical and will assist with new product launches, product presentations, promotions, MAP pricing management, sales support. Retail readiness and sales activation are primary functions of the role. The Channel Marketing Manager collaborates with and champions sales enablement across product categories, working directly with business development, commercial and LE sales teams, with channel marketing and promotions budget oversight and planning. Collaborates directly with product management to ingrain product marketing in early phases of the development process, leading to and past market launch.
Creates pistol, rifle, and accessory product line marketing elements directly related to sales enablement and sell-in (launch, promotions, collaterals and OEM partnerships).
Collaborates with product managers to ensure the marketing functions are infused early in the product development process.
Works with internal teams to effectively implement projects to improve product positioning, placement, and promotions, enabling sales with the product details required for effective sell-in and sell-through with our dealer and distributor partners.
Develops and deploys all dealer and distributor communications in support of field sales, including in-store branding, promotions, and special events specific to category growth, establishing revenue and success criteria.
Leads and directly manages consumer and customer promotions to drive category growth, create pull through, establishing revenue and success criteria.
Manages the marketing budget specific channel marketing, including promotional/branded goods, tracking all assigned projects to agreed-upon budgets and timelines.
Collaborates effectively with marketing and cross-functional teams to execute new product launches, managing product marketing elements to maximize customer success.
Directly manages and evaluates the effectiveness for key dealer and distributor marketing initiatives, including the dealer rewards program.
Leads and manages military, commercial and LE collaterals development and production in collaboration with internal resources and external agency partners.
Manages all MTP/MAP pricing programs, with sales operations.
Enables brand building with in-store retail marketing programs, creating and coordinating support elements, assess program/project effectiveness in terms of coverage, costs, impact, and ROI.
Conducts, analyzes and presents market and customer trends through primary and secondary research, managing qualitative and quantitative studies administered by external research agency. Presents study findings to leadership to determine growth opportunities, market share, brand preference, and product build studies, manages annual research budget.
Other duties as assigned by management*
This is a retained search - HeadHunters NW is the exclusive firm working with our client company. All individuals who wish to be considered will be working with HeadHunters NW closely.
This provides the opportunity for individual’s confidentiality and transparency to have discussions without the commitment to resume submittal.
This also provides the hiring company the opportunity to have a broader reach and a more open conversation by utilizing HeadHunters NW as a conduit.
All conversations are confidential. No resumes are ever sent without prior permission from the individual.
Bachelor’s Degree in Marketing, Business Administration or a related field is required.
Minimum three years of CPG channel marketing-related experience. Hunting, shooting or outdoor store experience preferred. Previous experience driving business results with product marketing and channel marketing in retail and law enforcement, including brand plan development, research and new product launches desirable. The ability to easily transition from strategic thinking to creative and detailed execution is required.
Employer will assist with relocation costs.
About HeadHunters NW
HeadHunters NW, the premier executive recruiting firm focused exclusively and deliberately on talent acquisition for the shooting, hunting, and outdoor industry.
HeadHunters NW recruits talent for Fortune 500 corporations, venture, private equity groups, family-owned businesses, and non-profits while uncovering talent for vital management positions, C-suite roles, and more. HeadHunters NW successfully discovers thriving candidates from various industries, functions, and regions and places them in influential roles in the shooting, hunting, and outdoor industry. Employees who can drive your objectives to the next level are within our reach, and we secure them for you swiftly. HeadHunters NW helps you hire the best talent for your team in the timeframe you set.
PO BOX 631
Custer, SD 57730