The role reports to the VP of Sales & Marketing. The Marketing Manager is responsible for developing marketing initiatives and working across teams to establish and execute market strategies for multiple customer segments. This role requires the ability to analyze messaging and campaign effectiveness, modify programs based on conclusions, and clearly articulate results. The right candidate is data-driven and comfortable with planning and executing on various stages of marketing programs.
Use data to support the definition and execution of the Company’s overall marketing strategy and plans all tactical marketing campaigns in support of the Company’s Sales goals.
Own the process for developing the marketing vision for the brand, including brand positioning, messaging, key differentiators, and customer engagement strategies.
Develops positioning, messaging, packaging, and go-to-market strategy for current and new products.
Designs, creates, and executes effective marketing campaign components including but not limited to emails, social media posts, blogs, webinars, case studies, sell sheets, product overviews.
Manages the design, content, and maintenance of all Company websites and related web pages.
Train sales reps to understand our branding message while providing them with the necessary resources to properly position and sell Adams Arms products.
Performs market research to support decisions on new products as well as to inform targeted marketing messaging.
Manages marketing spend and all marketing vendor relationships to ensure ROI.
Organizes, plans, and executes all aspects of marketing events, trade shows and promotional materials.
Creates and implements branding guidelines and related templates and other materials (letterhead, presentations, training, etc.)
Partner with business stakeholders to develop marketing initiatives to meet business objectives.
5+ years of relevant experience in product marketing, preferably in the outdoor industry and some familiarity with firearms. Experience as a one-person Marketing Team highly preferred.
5+ years of experience in crafting messaging, positioning, and marketing content, which includes developing engaging marketing assets (e.g., product videos, catalogs, web content).
5+ years of experience developing results-driven platform go-to-marketing strategies and product launches.
Undergraduate degree in a business discipline or equivalent experience with an authorization to work in the U.S.
Outstanding written/verbal communication skills and excellent storytelling ability. Competence as a creative writer with the ability to create effective professional marketing communications.
Demonstrated ability to develop and launch a successful go-to-market strategy and grow technology products.
Experience building strong, collaborative cross-functional partnerships and working with outside marketing agencies.
Comfortable with ambiguous concepts and possessing strong problem-solving skills.
Successful experience with marketing automation software including proficiency in Microsoft Office.
About Adams Arms
Adams Arms manufactures advanced firearms that employ a unique operating system to improve reliability of the modern sporting rifle platform. Serving the needs of law enforcement and an empowered citizenry, we manufacture all products in the U.S.A.