We’re seeking an accomplished eCommerce Manager to join our Real Avid team. The ideal candidate for this role has significant experience in eCommerce optimization, analytics, digital campaigning and operations. They understand what drives consumers to buy online, how to optimize the purchase path and how to leverage data and content to drive revenue growth. We have a highly professional yet refreshingly informal office culture, so feel free to leave your khakis and dress shoes at home, flip-flops and hoodies are just as appropriate here. We’re more impressed with results and a job well done! We are in the firearms and shooting industry, specifically tools for building, customizing, maintaining and cleaning guns. We have global distribution and are the leader in DIY for Guns®.
Here’s what you’ll be doing:
Day-to-Day website administration management, health monitoring and issue resolution ensuring optimal site speed and an exceptional shopper experience.
Data analysis: utilizing Google Analytics and Webmaster Tools to monitor site traffic, sales, content and campaign performance. Use data to identify and implement winning strategies to increase engagement, conversion rates, cart totals and top-line revenue.
Establish and Implement KPI’s and metrics reporting distribution/review cadences.
Implement SEO best practices and techniques as part of the acquisition funnel.
Optimize all content with mobile experience in mind
Monitor diagnostic tools for errors, enhancements and “Search Visibility” status.
Prepare consistent keyword optimized product listings for our eCommerce store and our dealers/partners eCommerce stores.
Work with marketing team to create product listing visual assets and copy for our eCommerce website and our dealer/partner eCommerce websites.
Work collaboratively with our eCommerce dealers/partners marketing teams to build seasonal, event and product promotional campaigns that drive off-site revenue for both Real Avid and their partners.
Manage eCommerce product database for successful and complete product data and asset sharing on new and existing product load-in for our eCommerce dealers/partners.
Evaluate and engage when appropriate external resources to capture leads and increase off-site initiated traffic conversion.
Execute an email marketing program that drives awareness and establishes a consistent and predictable revenue stream.
Manage and optimize our YouTube channel for SEO, content, analytics and revenue conversion.
Other duties as assigned.
This should be your experience and capabilities:
Bachelor’s degree and minimum 7 years of eCommerce or digital experience.
Deep understanding of eCommerce and digital analytics, with an ability to derive actionable insights from the data.
Experience with analytics tools and report building (Google Analytics, Google AdWords reporting) for digital marketing activities.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Familiarity with Email Service Providers or Marketing automation systems/tools.
Experience analyzing and executing competitive SEO analysis.
Strong proficiency with Microsoft Office Suite (Word, Excel, PowerPoint). Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred.
Experience with optimizing the user experience based upon an understanding of the on-site path to purchase.
Flexible - able to quickly and effectively change priorities and direction.
Innovative and creative thinker - keeps abreast of the latest industry technologies and strategies.
Proven ability to build strong collaborative relationships across departments.
Excellent communication skills, both in-person and written.
About Real Avid
Real Avid is a company that brings innovative products to the firearms and shooting markets. Our focus is on turning good ideas into great products. We have assembled a team of talented people doing some amazing work – catapulting us to become the innovation leader in our category. Our products are in most major sporting goods stores like Cabelas / Bass Pro Shops, Academy, Dicks – and also Amazon.