Sanford, Florida
Southern California, California
Minot / Fargo, North Dakota
Nationwide
Posted: 29-Aug-23
Location: Denver, Colorado
Type: Full Time
Salary: $60,000
Categories:
Salary Details:
Position – Marketing and Business Administration Specialist
Company – Steambow Inc. (parent – Steambow GmbH)
Location of New Hire – Denver, Colorado
Website (US) – https://steambow.com & Europe - www.steambow.at
Date – September 2023
Who is Steambow?
Global in its footprint, Steambow is a pioneer in the field of high-end archery products (crossbows, pistol crossbows, vertical bows, traditional bows, and accessories), and is well known in the industry.
The Steambow team is constantly looking for ways to adapt and innovate to keep its crossbows and bows at the center of the hunting, self-defense, and sport-shooting industries. To do this, the company uses cutting-edge ideas, modern materials and the latest manufacturing technologies.
The company’s journey began with the Power Unit, a revolutionary approach to the easy, fast and, above all, effortless cocking of powerful crossbows using compressed air.
Steambow has a company culture that is both well-established and possesses a start-up mentality. Increasingly successful in its core European markets, Steambow has been rapidly growing its presence in the global marketplace, which includes the US market, the next destination in which to expand, based in Denver, Colorado.
This is where you come in to play. We need a knowledgeable, resourceful, and professional marketing specialist. Either from or interested in the sporting goods industry.
Additionally, this new hire will have a capable and resourceful personality that can identify with Steambow’s company culture of success, technological know-how, and strong attention to detail in marketing (80% of job), and sales and operational support roles (20% of job).
Candidate and Position Summary
As a key member of the US organization, you will collaborate with other sales, business development and marketing team members to provide the support needed to execute the US sales plan.
You will have a high level of experience in the following core marketing areas of expertise – graphic design and visual content, web design and user experience, digital marketing, social media platforms, influencer marketing, YouTube, SEO, Shopify, Pay-Per-Click advertising (Google, Bing Ads), content marketing and creation, email marketing, analytics and data analysis, copy writing, general online and e-commerce platforms, and customer relationship management.
With this goal in mind, you will work to understand customers’ requirements, identify solutions to meet customer demands, develop the business case for both internal and external stakeholders, and support the sales and general management teams, in the US and Austria.
Primary Tasks
- Self-directed, well disciplined, and open to some US travel to customer prospects, customers, partners, and conferences and industry expositions and tradeshows
- Sales meetings with Austrian and US-based teams
- Commit to general US business development and marketing strategy
- Advise and support Steambow’s existing customers
- Ensure that effective two-way communication channels are open to provide feedback from partners and customers to capture the accurate assessments of end-users
Expectations
- Completed marketing, communication, and technical product training with Steambow’s management teams
- Desire to enthusiastically work in marketing, business development and sales in the archery industry
- High level of reliability and professionalism
- Very good self-organization and structured way of working and communicating with US partners, customers and HQ
