Sanford, Florida
Southern California, California
Minot / Fargo, North Dakota
Nationwide
Posted: 05-Sep-23
Location: Manassas, Virginia
Type: Full Time
Categories:
Preferred Education:
Aimpoint is the originator and worldwide leader in red dot sight technology. We are currently accepting applications for the position of Product Marketing Manager. This position will play a pivotal role in shaping the success of our products by creating and executing impactful marketing strategies. You will lead the mission of messaging, positioning, and distribution of product information and materials for all Aimpoint products. This position will collaborate closely with cross functional teams while ensuring that our products are effectively positioned in the market with a message that resonates with our customers. This position requires the ability to translate complex technical information into clear and compelling messaging to drive customer engagement.
Candidates must have a strong working knowledge of tactical products, shooting, or outdoor industries. Personal experience with safe handling of firearms is expected. Formal education in Marketing, Communications, or similar areas with a minimum of 3 years relevant on the job experience required.
Candidates must also possess:
- Ability to develop and execute marketing strategies that drive product awareness and sales growth.
- Create and oversee the production of marketing collateral and advertising for all Aimpoint products.
- Plan and execute product launches for the U.S in each of our market segments.
- Strong knowledge and understanding of current trends in communication and marketing tools.
- Excellent organizational and planning skills with demonstrated ability to handle multiple projects while adhering to deadlines.
- Ability to analyze market trends, competitive landscape, and customer feedback to influence product positioning and messaging.
- Creative thinker and self-starter with the ability to work independently and as a member of a team.
- A wide degree of creativity.
- Proven ability to interface effectively with all levels of the organization.
- Positive attitude and ability to thrive in a fast-paced work environment.
- Ability to travel.
Aimpoint is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
