Sellmark is dedicated to making “brands that sell” by producing industry-leading outdoor lifestyle products and brands. Serving more than 50 countries, including retailers in every state across the United States, Sellmark produces industry-leading products, including night vision, laser sights, boresights, thermal scopes, tactical rifle scopes, red dot sights, hunting scopes, shooting rests, and law enforcement products. Sellmark products and brands have been sold in more than 5,000 locations worldwide. Sellmark includes Sightmark, Pulsar, Firefield, Kopfjäger, BulletSafe, and INFORCE. As a growing organization with a headquarters that boasts a manufacturing space, recent expansion, gym, sauna, event space, kitchen/bar, and a ranch located in Fairfield, Texas, Sellmark is a place that fosters an engaged community. We promote a healthy outdoor lifestyle and innovation through positive leadership, strong ethics, and unequaled hard work. Sellmark encourages self-growth through a team-oriented approach, with the utmost respect for our coworkers and customers. Whether through various outings or impromptu cornhole tournaments at lunch – at Sellmark, our culture and outdoor lifestyle are celebrated at every opportunity. A result is a place that every employee is proud to call home.  

 

The Brand Manager is responsible for the ongoing evolution and performance of existing and potentially new Sellmark brands, including the development and execution of brand and product strategies and marketing plans that drive brand and company growth.  The Brand Manager will work with cross-functional peers in design development, marketing, supply chain, sales, finance, and production to lead the execution of marketing initiatives that drive profitable growth of the business. This includes brand planning & strategy, innovation and new product commercialization, marketing planning & execution, creative briefing and review, consumer insights development, and marketing channel management. Skills required include team leadership and management, training and development, project management, relationship building, creative review and feedback, data analytics, and communications.

 

The Brand Manager will also test, analyze, and optimize marketing tactics to drive growth, and efficiency and maximize effectiveness in driving brand awareness and other key brand performance metrics. The Brand Manager will be a collaborative leader in the strategic development and execution of priority initiatives for their brand, serve as a passionate brand advocate, and be a catalyst for the growth and success of Sellmark brands. The position will report directly to the Design and Development Director.

 

 

This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The employee is expected to perform other duties necessary for the effective operation of the department.

 

 

Main hours are Monday – Friday 8am – 5pm. Hybrid schedule in office two days a week. Must be willing to relocate to the DFW area. 

 

Schedules will vary depending on business needs, and may entail working nights, and weekends. Must be flexible to work outside of normal departmental operating hours. Must be willing to travel 5-10% annually.