Position Overview:
Kore Essentials is in the midst of building a brand and we are seeking a dynamic Online Marketing Manager to lead our digital marketing initiatives.
Since 2013, Kore has been engineering cool, innovative men’s gear that's built to last. Gear that we are proud to put our name on and wear ourselves. Our patented ratcheting belts, designed for carrying gear, are worn by the FBI, Secret Service, military/government officials and civilians worldwide.
In this role, you will oversee all aspects of online marketing, including digital strategy, content creation, SEO, PPC, email campaigns, and social media management. Your responsibilities will include analyzing customer behavior, identifying trends, and making informed, data-driven decisions. You will play a key role in shaping our online presence and reputation by engaging existing customers and reaching new audiences through a strategic, budget-conscious long-term plan.
Key Responsibilities:
- Develop and maintain consistent brand messaging across all platforms.
- Collaborate with photographers and graphic designers to create engaging content for Facebook, YouTube, Instagram, and TikTok.
- Monitor and engage with discussions in industry forums and on platforms like Reddit.
- Manage the Kore Facebook page and oversee blog posts and advertisements.
- Write and distribute articles and blogs about our industry to external publications.
- Manage Google and Better Business Bureau reviews to maintain our online reputation.
- Organize seasonal sales and promotions.
- Coordinate online giveaways, contests, and partnerships.
- Oversee product and lifestyle photoshoots.
- Build and nurture collaborations with new industries, companies, and influencers.
- Conduct competitor analysis and research new product opportunities.
Bonus Skills:
- Experience in creating and managing paid ads on Facebook, Google, and YouTube.
Qualifications:
- Knowledge of firearms, tactical gear, or military experience is a plus.
- Knowledge of Shopify Plus is a plus.
- Strong creative writing and brand narrative writing.
- Exceptional organizational and multitasking skills.
- Thinking outside the box, and openness to new ideas.
- Strong attention to detail and the ability to manage multiple projects simultaneously.
- Passion for process improvement to enhance project efficiency.
- Proven track record of meeting project goals and deadlines within budget.
- Excellent verbal and written communication skills.
- Ability to effectively push internal and external stakeholders to meet deadlines.
- Strong interpersonal skills to build trust and rapport with colleagues.
- A positive, collaborative, and focused approach to work.
- Adaptability to change in a fast-paced environment.
- Proficient in Excel, Word, and PowerPoint.
Education:
- Bachelor’s degree or equivalent experience preferred. Will consider an associate degree with relevant work experience.
Salary:
The annual salary range for this role is $65,000 to $85,000, based on factors such as experience, skills, and education. This position is based at our headquarters in Santee, CA, and is not eligible for remote work.
If you are not sure you’re 100% qualified but are up for the challenge – we want you to apply. We believe skills are transferable and passion for our mission goes a long way.
Kore is a fun, laid-back atmosphere, where all employees contribute to the design and testing of new products. Join us at Kore Essentials and help shape our online marketing strategy while making a significant impact in our industry!