https://jobs.nssf.org Latest Firearms Industry Jobs Jobs Mon, 26 Apr 2021 12:54:11 Z https://jobs.nssf.org/jobs/rss/14645651/director-of-marketing https://jobs.nssf.org/jobs/rss/14645651/director-of-marketing Accokeek, Maryland, General Purpose:  The incumbent provides leadership and strategic direction for Benelli USA's family of brands in marketing and communications execution with a focus on brand strategies.  This position leads the marketing team and is responsible for comprehensive campaign and communication strategies for multiple brands in the Benelli USA portfolio.  This position leads the marketing team to ensure quality, timeliness and brand alignment while collaborating with other departments to achieve brand and marketing goals.   Essential Duties and Responsibilities: Provides leadership and strategic direction for Benelli USA’s family of brands in the United States with a focus on customer awareness, acquisition, retention and brand development strategies. Leads efforts to position our brands as leaders, maximize potential in their existing and emerging markets, and achieve revenue goals. Plays a key role in helping to define the overall vision, strategic direction and brand direction for Benelli USA brands with VP of Marketing. Defines, leads, and directs the activities of a marketing team focused on trade and consumer advertising/promotion, market research, websites, social media, digital marketing, creative services, media relations, trade shows, video production and partnerships. Partners with Sales and Product teams to analyze market trends and develop strategic plans for each brand and market channel. Defines and directs marketing initiatives, programs, and processes targeted at consumer markets and dealer support for each brand. Provides guidance and direction on the development and implementation of long-term brand management strategies and growth plans. Oversees market and customer research for market and consumer requirements. Oversees day-to-day creative services and marketing communications activities including branding, public relations, advertising, trade shows, sales support materials, partnerships (industry and individual), website design/maintenance and social media, either directly or on an outsourced basis. May act as spokesperson for the company with press and at industry events when necessary. Develops and maintains long-term partnerships and relationships with industry associations. Works with the VP of Marketing and Executive Leadership Team to identify and develop and maintain strategic alliances. Develops and tracks metrics and success criteria for all marketing programs and activities. Oversees marketing budgets and spending for each brand.   Performance Measurements: Must be able to manage multiple projects in varying stages of progress at any given time Effective and collaborative management of people Able to effectively manage expenses to budget Able to effectively set and manage accountability for KPIs Development and adherence to annual marketing plans Quality execution and on-time delivery of projects, campaigns and communications Maintenance and growth of brand awareness for all brands Growth of social media and email programs Tracking and assessment of digital marketing programs and campaigns Consumer promotions success – Plan versus result Collaboration within the team and across departmental lines Supervisory Responsibilities: Oversees and manages a Marketing team consisting of specialists in print, video, advertising, social media and project management. Manages directly or oversees the management of outside vendor support services as needed. Education and Experience Requirements: Bachelor’s degree with 7+ years of experience in marketing supervision; MBA preferred. Strong history of understanding sporting goods industry market dynamics and requirements, specifically with firearms marketing. Success with complex organizations preferred. Extensive knowledge in all aspects of marketing and media channels and execution. Experience in all aspects of digital marketing. Understanding and experience with the effective use of Emotional Intelligence preferred. General Job Requirements: Ability to work flexible hours and weekends is required. Ability to perform well in diverse working environments. Must be able to travel as required. Mon, 05 Apr 2021 16:39:57 -0400 https://jobs.nssf.org/jobs/rss/14630866/media-manager https://jobs.nssf.org/jobs/rss/14630866/media-manager Watertown, Wisconsin, WHO WE ARE Griffin Armament is seeking an energetic, positive, and skilled team player to amp up the excitement surrounding our brand in the consumer firearms industry at our Watertown Wisconsin facility. For over 14 years we have provided some of the most high-performance products in our space to customers from all walks of life including law enforcement, military, sportsman, recreational, & competitive shooters. We are a vertically integrated company with a strong passion for American manufacturing and armed with the best customers in the industry. WHO YOU ARE You are a talented, motivated, high-energy video/photo, and digital media professional who has an organic interest and passion for creating exciting, entertaining media that strongly influences our consumer base to purchase and enjoy our products. Your personality traits: · The ability to consistently follow through with projects and take them from concept to completion per deadlines (this is extremely important). · Strong capability in capturing dynamic and rich content in both still photo and video clips · Diverse understanding and capability within the Adobe CC to create print pieces, catalogs, trade graphics, videos, compelling photography, and all aspects of modern media.  · Excellent oral and written communication skills both inside (the company) and outside (content distribution) · Respect for upper management, peers, and subordinates · Excellent organization and time management skills · A positive teamwork attitude that focus’ on meeting company objectives/directives · Willingness to go beyond your scope of work in order to achieve team and company success YOUR EXPERIENCE · Formally trained in an educational environment on photo & video as well as the Adobe Creative Suite (graduated from an accredited program) · Able to utilize video editing software such as Final Cut Pro X · Fluency in utilizing multiple layers of video and audio as well as effects and plugins to construct professional and dynamic videos · Understanding of how to implement lighting, motion capabilities, etc (light-boxes, studio lighting, flash’s, gimbals, gantry’s, etc) YOU ARE RESPONSIBLE FOR · Contributing to idea sessions at beginning monthly production meetings · Storyboarding · Creating shot lists · Submitting shot lists and storyboards to higher for proofing · Efficiently setting up shots and producing the project with DSLR, mirrorless, GoPro, etc · Editing, publishing, & distributing media through all marketing platforms · Assisting in social media responsibilities as projects and time allows across all streams (IG, Linkedin, Youtube, Facebook, Twitter, Tik-Tok, & industry-specific forums) · Periodic web updates in a friendly GUI environment · Assist with “Dwell Time” Podcast episodes · Assisting with trade show management THE IDEAL CANDIDATE A high-energy, positive, career-oriented, creative team player with a respect for company vision, leadership, and goals. Willingness & interest in assimilating to fast-paced, positive company culture. Open to learning new equipment, techniques, & software’s that the company has selected and dedicated itself to. Ideally, the best candidate brings daily motivation and happiness to the company that overflows positively into all departments. Experience, capabilities, and potential are only half the puzzle. Attitude, drive, and performance are equally important. HOW TO WIN THIS POSITION 1) Apply through the listing 2) Write and submit a custom cover letter for Griffin Armament explaining why we should select and invest in you. "careers@griffinarmament.com" 3) Provide links to your portfolio of work / personal website / social platforms 4) Provide demo reel content examples Benefits: 401k With Company Match Health Insurance Dental Insurance Vision Insurance Life Insurance Paid Vacation Thu, 01 Apr 2021 13:38:40 -0400