Lead the Charge: Vice President of Sales and Marketing for Expanding Guntry Club

Location: Kennesaw, Georgia | Industry: Guntry Club / Shooting Sports Retail
Type: Full-Time | Compensation: Based on experience + performance incentives

Be part of one of the nation’s most innovative shooting sports destinations. Our growing guntry club is expanding its retail operation, and we’re looking for an energetic, aggressive, and hands-on Vice President of Sales and Marketing to lead the charge. This is a high-impact opportunity to shape the future of a rapidly expanding retail operation and play a pivotal role in defining our brand presence and customer experience.

Key Responsibilities:

• Lead by example as a player-coach, actively working the floor and guiding the team
• Train, motivate, and develop staff to deliver top-tier customer service and meet sales goals
• Set and uphold brand standards, ensuring the team consistently represents our image and values to both members and the general public
• Develop a strong retail brand identity in-store, aligned with the club’s broader vision and customer expectations
• Train and coach sales staff in consultative selling techniques, empowering them to engage customers in meaningful conversations that lead to value-added recommendations, upsells, and integration of ancillary services into the overall sales process
• Make quick, strategic decisions on the floor—“call audibles”—to respond to customer needs and capitalize on sales opportunities in real time
• Manage day-to-day operations, scheduling, and performance oversight of the retail team
• Direct and develop retail marketing initiatives to drive foot traffic, increase visibility, and grow retail revenue
• Coordinate in-store events, vendor showcases, and promotions to generate excitement and increase engagement
• Maintain a pulse on market and product trends to guide inventory decisions
• Adjust inventory levels and product mix based on performance data and customer demand to maximize inventory turns and ROI
• Develop and maintain an effective product assortment strategy aligned with sales goals and capital efficiency
• Oversee purchasing, maintain strong supplier relationships, and manage the retail supply chain to ensure optimal product flow and availability
• Ensure proper inventory control practices and loss prevention strategies, particularly in a regulated retail environment
• Foster merchandising and visual presentation standards that enhance product visibility and drive impulse purchases
• Interpret sales data, analyze KPIs, and implement data-driven strategies to improve performance
• Recruit, onboard, and develop top-performing retail team members
• Demonstrate effective conflict resolution skills and the ability to de-escalate customer issues while preserving brand reputation
• Maintain working knowledge of ATF compliance, firearm transaction protocols, and responsible sales practices

The Ideal Candidate Will Have:

• 5+ years of retail management experience in the firearms and sporting goods sector
• Demonstrated success in leading teams, growing sales, and improving profit margins
• An energetic, aggressive, and proactive leadership style with strong communication and coaching skills
• In-depth knowledge of current industry trends, customer buying behavior, and top-performing products
• A solid understanding of the retail supply chain, with experience in purchasing, inventory control, and vendor management
• Experience developing brand identity and setting high standards for customer-facing service and professionalism
• Proven ability to develop and execute marketing strategies that deliver measurable growth
• Skilled in merchandising, event planning, and visual retail presentation
• Strong analytical mindset, with comfort interpreting sales reports, setting KPIs, and executing data-driven decisions
• Highly organized and proficient with typical computer applications (e.g., Microsoft Office, email platforms) and point-of-sale (POS) systems
• A college degree is preferred, but not required with equivalent experience and proven results

Compensation & Benefits:

Compensation will be based on the applicant’s prior compensation history, relevant experience, and industry benchmarks for comparable roles in the firearms and sporting goods sector. The position includes a performance-based bonus and incentive structure, designed to reward individuals who meet or exceed aggressive yet achievable growth and profitability goals.

A comprehensive benefits package is also included, making this an exceptional opportunity for driven professionals seeking long-term growth and strong earning potential in a results-focused environment.

Growth & Culture:

• Opportunity for advancement into multi-location management or executive leadership as we expand
• Direct exposure to ownership and executive decision-making
• Collaborative, fast-paced team focused on customer service excellence
• We foster a culture of initiative, responsibility, and shared success

Apply now to become a key leader in our next phase of retail growth.

About Governors Gun Club

Governors Gun Club is the premier indoor shooting range and firearms retailer in the Southeast, offering a state-of-the-art facility that combines a full-service gun store, indoor ranges, professional firearms training, and exclusive members’ lounge. With locations in Kennesaw and Powder Springs, Georgia, we pride ourselves on providing a safe, welcoming, and knowledgeable environment for firearm enthusiasts of all experience levels.Our team is dedicated to exceptional customer service, responsible firearm education, and operational excellence. We seek motivated, team-oriented individuals who are passionate about the shooting sports industry and committed to professionalism, safety, and integrity. Join us and be part of a growing company that values its employees, fosters career development, and supports Second Amendment values.

Connections working at Governors Gun Club