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Senior Product Manager
SureFire, LLC.
Application
Details
Posted: 29-Apr-26
Location: Fountain Valley, California
Type: Full Time
Salary: up to $140,000
Categories:
Engineering
Gunsmith
Sales & Marketing
Preferred Education:
4 Year Degree
The Senior Product Manager is responsible for guiding new product development and market introduction using a disciplined approach to product life cycle management to maximize efficiencies and profitability. Product focus will be on SureFire illumination products and accessories.
Manage the product requirements process by obtaining information via research and input from customers, prospects, partners, Sales people, Engineering, and Marketing to define a cohesive product plan that is market-driven and can be successfully designed and executed.
Document requirements definition, use-cases, and functional descriptions for existing and new products by using Word documents in accordance with Marketing Product Development Processes in support of Marketing goals and objectives.
Responsible for the overall Product Launch process, including defining and tracking schedules using Microsoft Project, pricing, model numbering, forecasting, product warranty information, and other product-related deliverables that will create the complete product.
Conduct testing of new lights of various types; provide timely information regarding test results to appropriate departments. This includes, but is not limited to, live fire and field testing.
Possesses a strong business acumen; understands company operations, finances, legal aspects and strategy to make informed decisions to achieve desired outcomes.
Participate in weekly Engineering and Support meetings, providing market-driven guidance with qualitative and quantifiable data obtained from field sales and customer feedback on quality control issues, fixes, and other solutions in support of product quality and customer satisfaction.
Conducts post-launch metrics to determine new product success. Works with Customer Service and Repairs to track new product return trends.
Collaborate with Sales and Marketing to create product-specific messages via Microsoft Office software (emphasis in PowerPoint, Word, and Excel) to articulate competitive product differentiators.
Produce product data sheets, white papers, manuals, competitive analysis and other marketing collateral using Microsoft Office software to communicate key product information to internal/external customer base.
Provide in-depth product and competitive analyses utilizing available market data and formatting into Excel or PowerPoint for use in product strategy and sales / marketing positioning.
Provide qualitative and quantitative analysis to Management including vertical and/or horizontal segmentation, served and addressable markets, using Microsoft Office software in support of ongoing strategic market segment definition.
Conduct technical presentations and product demonstrations in-person at customer briefings, industry conferences, internal sales meetings, and other public-speaking forums using audio visual media and associated computer software (PowerPoint, Excel, Projectors, product demonstration kits, etc.), providing SureFire marketing and brand exposure to the public and consumer sector.
Coordinate structured user-testing of product in both pre-release and post-release stages, in accordance with established field evaluations processes (current process is inclusive of obtaining product from engineering, send product to the customer, active communication during evaluation
Successful design or product management experience, managing multiple development projects (prior experience with lighting products or similar in an OEM environment is a plus)
Ability to convey complex, technical information to a non-technical audience with clarity.
Intermediate understanding of financial and accounting principles
Must have familiarity with and comfort in handling firearms
At SureFire, our mission is to build the best illumination tools, suppressors, and tactical products—no matter the cost—to enhance the safety and performance of those who go into harm’s way on our behalf. We also provide these same no-compromise products to our demanding civilian customers who demand the ultimate in quality, innovation, and performance.