Department: Sales 
Reports To: Head of Sales  
Location: Plano Texas  

Schedule: Monday through Friday, Full-Time 
FLSA Status: Exempt 

Travel: Over 50% travel 

Benefits: 401K with Company Match, Insurance, PTO, EOY Bonus, Employee Discounts.  

About Shadow Systems 

Shadow Systems, a leading firearms manufacturer headquartered in Texas, is actively searching for a dynamic Territory Sales Manager to join our team in the Southeast Region. Recognized as one of the fastest-growing companies in the firearms industry, Shadow Systems carries a portfolio of innovative striker-fired handguns and a strong new product line. Our products are widely distributed among top national distributors, big box retailers, and independent stores, with a rapidly expanding presence in both international markets and law enforcement agencies.  

Salary position with commission plan.  

OVERVIEW: 

• Strategic Leadership:?Develop and execute sales strategies for the law enforcement sector to drive growth and expand market presence. 

• Team Oversight:?Lead and mentor the law enforcement sales team, set performance goals, and ensure alignment with company objectives. 

• Client Relationships:?Build and maintain strong relationships with law enforcement agencies and key decision-makers. 

• Contract & Proposal Management:?Oversee bids, RFPs, pricing models, and proposals tailored to law enforcement needs and regulations. 

• Collaboration:?Work closely with marketing, product, and operations teams to ensure offerings meet agency requirements. 

• Market Insight:?Monitor industry trends, regulations, and competitor activity to identify new opportunities. 

• Reporting & Forecasting:?Manage pipeline visibility, sales forecasting, and performance reporting to leadership. 

RESPONSIBILITIES: 

• Develop and manage relationships with law enforcement agencies, procurement officers, SWAT teams, training coordinators, and department leadership. 

• Conduct product demonstrations, range days, and live-fire evaluations for agency decision-makers and end users. 

• Deliver certified or company-approved firearms and tactical training programs to law enforcement personnel. 

• Coordinate and manage trade shows, industry conferences, law enforcement expos, and department events. 

• Oversee T&E (Test and Evaluation) programs by distributing demo equipment, collecting user feedback, and documenting performance results. 

• Provide technical expertise on firearms platforms, weapon systems, maintenance, and operational applications. 

• Prepare agency procurement documentation in compliance with government purchasing requirements. 

• Maintain detailed sales forecasts, CRM records, territory activity reports, and training documentation. 

• Collaborate with marketing and product development teams to communicate customer feedback and field performance insights. 

• Ensure compliance with all federal, state, and local firearms regulations, agency policies, and company safety standards. 

• Support contract negotiations and long-term agency purchasing agreements. 

• Train dealer partners, distributors, and internal staff on product features, operational use, and competitive positioning. 

• Travel extensively to agencies, training facilities, and industry events to support sales and customer engagement initiatives. 

• Build long-term customer loyalty through post-sale support, troubleshooting assistance, and ongoing training relationships. 

• Handle all IOP sales and keeping guns moving out the door while traveling.  

SHOWS & TRAVEL 

• Assist with shows and set travel arrangements when needed. 

• Make sure to obtain samples for events and plan packing lists for event displays needed. 

• Be prepared for any necessary travel for the business. 

• Travel to Distributor Shows, Buy Group Shows, Trade Shows, Sales Meeting, and other law enforcement events as needed. 

• Maintain a regular expense report for travel and provide to upper management. 

• “Stay In the know" about opportunities and the company calendar events. Make sure these are planned out and prepared for in a timely manner. 

PRODUCT KNOWLEDGE 

• Gain a deep understanding of the full Shadow Systems product line. 

• Monitor industry trends and assist with new product ideas, be a voice for new ideas based on field research 

• Use feedback from sales team, customers, etc. to help with improving the brand and existing product line 

WHO WE ARE LOOKING FOR 

• Strong communicator who builds trust quickly  

• Competitive and driven to hit and exceed targets  

• Organized and disciplined 

• MUST be willing to travel  

• Problem solver  

• Team player who can work across sales, marketing, and operations for seamless flow and follow through  

• Former LE experience is a plus 

QUALIFICATIONS 

• 3–5 years of hands-on sales experience in a manufacturing or industrial environment; firearms or defense industry experience is a plus. 

• Experience working with LE Agencies, dealer networks, distributors, or retail partners 

• Familiarity with firearms industry standards and compliance (ATF, state laws) 

• Experience with shooting sports, tactical gear, or similar technical products 

• Ability to analyze sales data (Excel, Office 365, NetSuite)  

• Associates or Bachelor's Degree in related field preferred 

• High level of discretion, integrity, and professionalism. 

• Must be at least 21 years old 

• Must be able to pass a full background check and drug test